Travis Kupar, Kupar Director of HR
The fact that there’s a truck driver shortage isn’t exactly breaking news.
What does stand out – especially lately – is how there are fewer and fewer truck drivers – 200,000 of them, in fact — due to reduced training/licensing, the pandemic and the Drug and Alcohol Clearinghouse.
It can leave recruiters wondering what they can do to optimize their recruitment strategies in order to overcome a problem that clearly isn’t going anywhere, anytime...
Trucking companies spend a lot of time and energy on recruiting drivers. During a driver shortage, compounded by issues of high turnover, this makes sense. But what if managers and recruiters are focusing on the wrong problem?
Yes, you need to fill your seats with truck drivers, but what if you could slow down the constant churn and retain more drivers?
More importantly, what if your focus on retention could help you keep your best drivers? What would that be worth to you? Probably a great...